![]() Since its inception, Hello Alfred has raised a total of $63.5 million in funding over 5 rounds. The data that is gathered is used for the sole purpose of providing better recommendations for each resident and is analyzed on an aggregate level to discern macro trends that will help shape the Alfred service offering. Communications happen via the Alfred app and face to face, and the experience each user has is unique to them. Sapone explained to me that they consider being invited into someone’s home to be a great privilege, and always seek to put the resident first and build a relationship that is not transactional. Hello Alfred has sought, since the very beginning, to be one of the most trusted companies in the world. Our aspiration is to provide other services such as hardware and to build tech into the buildings we operate in.” This integrates with the property management software the building owners use, and in Sapone’s own words is “a power cord to leapfrog the traditional ERPs–on the back end we are taking everything that relates to residents and providing a resident user experience. They have built an extensive suite of proprietary software which manages the resident interaction from the day they sign their lease to the moment they decide to renew or move out. Hello Alfred boasts 300 staff in 20 locations, and claim to be adding a building and a person to the business each day. Alfred’s goal is to solve all problems that busy city dwellers face.īehind this deceptively simple proposition lie some pretty complex operations. Pets are walked, gifts are arranged for, and cleaning services are provided according to the residents’ needs. They can expect their groceries to be put away in the fridge, the dry cleaning neatly stored in the closet. Each resident (Hello Alfred used to provide their services to individual apartments, but have since chosen to focus on multifamily buildings) can count on a dedicated home manager that acts as a PA for them. Sapone explained to me that they are building a community to take on day to day life in every Alfred building. With 80% of Americans expected to live in cities by 2030 and many of these in rental accommodation, they have positioned themselves in a fast-growing market, and claim to be the only company to have cracked the formula for that trust. ![]() New York-based PropTech startup Hello Alfred was set up in 2014 by co-founders Jessica Beck and Marcela Sapone to address this need and change the way people live in cities.
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